Project | 01
Project | Ezifish Charters
Ezifish is a new charter business that has hit the New Zealand Tourism industry. The Director of Ezifish initially required a logo/brand concept that soon turned into a digital startup package with business cards, web design, custom promotional designs, SEO, and analytics.
-Successfully designed and launched the website, with all marketing a sale collateral.
SEO: creating and implementing an SEO plan, specifically focused on booking conversions. Within six weeks Ezifish Charters position on Google ranked number three on the first page using keywords and phrases (previously page three) and within one year Ezifish now ranks number one on the first page while also occupying every other ranking on the 1st page due to effective SEO and backlinking.
Created and implemented successful Social Media Campaigns driving direct website traffic.
Reporting: Google analytics showed that within six months website traffic increased by 292% (compared to June 2019 to Dec 2019) with the acquisition of 46.3% via social channels and 42.8% via organic channels.
Responsible for Otago Westpac Awards, Emerging Business, and Māori Business finalist.
Project | 02
Project | Annapolis Collection Gallery
The prominent art gallery, The Annapolis Collection Gallery, were looking to expand their online presence with an e-commerce website. The vision was for a sleek and clean website that would truly let the art pieces speak. Once their website was completed I stayed on board as Social Media Manager showcasing their collections on all their social media platforms, together with marketing gallery events with the goal to gain a worldwide audience and drive visitors to their website.
-Successfully launched an e-commerce website.
Successfully created, implemented, and managed social media campaigns increasing direct foot traffic to gallery exhibits and website traffic.
Exceed KPI goals of social media expansion by 106% on Instagram and 55% on Facebook.
Successfully created, implemented, and promoted online auctions. Increasing Gallery viewership across the country.
Project | 03
Project | Sadona Salon + Spa
Sadona Salon + Spa is a full-service salon and day spa located in the heart of historic downtown Annapolis. Duties:
-Run social media across three channels; Instagram, Facebook, and LinkedIn.
Create and implement social media campaigns and geo-target adverts.
Design all marketing collateral for seasonal campaigns including but not limited to; Sadona's 3rd and 4th birthday events, holiday campaigns, and seasonal campaigns.
Responsible for creating and managing CRM and marketing platforms in collaboration with Salon owner and Manager.
Responsible for website updates (Squarespace)
Responsible for staff photography and content creation.
Project | 04
Project | Hospice Cup
Hospice Cup approached me to redesign their logo in celebration of their 40th year.
Project | 05
Project | Gavin Buckley Re-election Campaign
An integral member of the campaign responsible for developing a strong, clear, and concise brand and messaging for Political Candidate, Gavin Buckley. Brand Strategies include:
Brand Identity + Logo
Campaign collateral, compiling designs for campaign collateral including; stationery, bumper stickers, yard signs, posters, and clothing
Digital Marketing: Working closing with the Campaign Director and local agencies to promote the Candidate across 200k digital users per month. content creation.
Digital Content: creating digital content for web, email, and social media use.
Project | 06
Project | Custom
I offer an array of custom designs.
To see more or discuss working together let's talk >>
Sarah hails from a small town in New Zealand where the land is green and there are many sheep (seriously, more sheep than people) and now residing in Annapolis, Maryland, with her husband and two children. Sarah's love for graphic design evolved from her love of photography; the ability to convey a feeling or message through a single image. Sarah started her own business in 2013 selling custom prints and logos to clients all over the world. Having worked with award-winning businesses around the world, Sarah has created design and brand packages to set your business up for success.
" As a Design and Brand Strategist I love developing big concepts with organizations and using design to convey their message to envelop a clear, cohesive and stand-out brand."
You're not dealing with a large firm here, you are dealing with a small-town girl with bold, impactful, and creative designs. You get one-on-one, you get personal and you get an experienced designer who has helped build brands for small businesses & entrepreneurs around the globe.
My mission is to make your branding dreams a reality!